He Called Us Panicked With No Winter Work! Now He’s Back on the Job and Sleeping Again
How We Took a Contractor From Full-Blown Winter Panic to “Alright… We’re Good” Using a $2,500 Test That Turned Into $500K in Work and a Calendar Booked Until Spring!
Nick Conley
December 30, 2025
Before the Call When Winter Hit Harder Than Expected
Isaac didn’t expect winter to hit this hard. He runs a hardscape company in Wyoming, and he knew things would slow down, but this time the work didn’t just slow... it stopped.
Jobs dried up fast, the phone went quiet, and the calendar stayed empty.
Every day without work added more pressure at home and more stress on the business. He kept hoping something would pop up, but nothing did.
By the time he reached out, this wasn’t about growing the business or trying something new. It was about getting through winter and making sure his family and crew were taken care of.
The Call When There Was No Work Left on the Calendar
When Isaac called, he was honest. He had no winter work lined up and no clear plan for what came next. Bills were still coming, overhead wasn’t stopping, and sitting around waiting for spring wasn’t an option. He didn’t need hype or promises. He needed work — fast.
We didn’t jump to work right away. We talked strategy.
We talked it through like two contractors would a problem on the jobsite. We walked through what actually happens in his market once winter sets in, what problems homeowners deal with during that time, and what services he already knew how to do well.
That conversation changed everything. Instead of forcing hardscape work that wasn’t going to sell, we looked for the kind of work people were already paying for during winter.
That’s when pole barns stood out. It wasn’t his main service, but it checked every box. In Wyoming, winter means snow, wind, and exposed equipment. People don’t want to wait months for a solution, they want cover now. Isaac already knew how to build them, they were profitable, and demand was already there.
The plan was simple: stop pushing services that don’t sell in winter and focus on the one that does.
What We Ran to Get Phones Ringing Again
We kept the execution clean and simple.
One Facebook campaign.
One ad set.
A mix of image and video ads written to sound local and speak directly to winter conditions in Wyoming.
The only targeting was geographic.
Every lead went through a short Facebook lead form with a few qualifying questions, and phone numbers had to be verified before submission.
No website rebuild. No funnels. No extra layers.
We turned it on November 1st.
What Happened Once the Ads Went Live Surprised Us Both
By mid-December, Isaac called again. This time, the stress was gone.
“I can’t believe how crazy god this is working.”
From roughly $2,500 in total spend, the campaign generated 85 qualified leads at around $17–$20 per lead.
One project signed for about $120,000 with a deposit already collected.
Two more projects around $100,000 each were verbally committed and moving toward funding.
That’s over $500,000 in work tied back to one winter campaign.
He went from no work and a lot of sleepless nights to crews working again and a calendar booked months out.
This didn’t work because of clever ads or some secret trick. It worked because we picked the right service for the season, spoke to a real problem people already had, and stopped trying to force work that wasn’t going to sell.
"Most contractors already have a winter solution inside their business. They’re just pushing the wrong thing at the wrong time."
If winter slows your work and you’re staring at an empty calendar wondering how you’re going to get through it, you’re not alone. Let’s look at your market, your season, and what you already do well, and see if there’s a smarter way to keep work coming in.
Why We Started Tekton Growth
Hey my name is Nick. When I was running my landscape construction company, the thing that finally got me out of the grind wasn’t a fancy agency or some secret trick. It was the simple system I built to keep steady, profitable work coming in. That system is what took me from always stressing over where the next job was coming from to running a seven-figure outfit consistently booked out for 3 months.
Our Tekton Growth Method comes from the same system that took my own company from unpredictable work to steady, profitable growth. It’s built to help contractors lock in consistent, high-value jobs and finally run a business that feels stable, controlled, and worth the effort they put into it.
From Our Clients:
Tekton Growth definitely goes above and beyond and are passionate about their service! One of the good guys!
- Weston Roberts, Wes Roberts Landscaping
Nicklaus Conley's the best in the industry. He also owned his own company so he knows the ins and outs. Not just another marketer with no hands on industry experience.”
- Andrew Chema, AC Outdoors
I just want to give a shout out to Nicklaus Conley real quick. He's ran my marketing for about a year now and has been one of the best decisions I've made. The quality of leads is much better with his approach, and he consistently pays attention to how I'm doing to make sure the strategy stays performing well.
-Justin Laughter, Laughter Family Hardscapes
Built by contractors, for contractors, Tekton Growth delivers honest marketing that drives real leads without the fluff. Based in Willits, CA, we help tradespeople nationwide grow with clear strategies, proven SEO, and no-BS results.
