We build and improve contractor websites around the lead path: clear services, real project proof, town coverage, trust, calls, forms, and tracking.
A lot of contractor websites are either brochure sites or template sites. They exist, but they do not help the customer decide.
What the work involves
Before choosing a layout, we map what a customer needs to know before calling. What work do you do? Where do you do it? Can they see a job like theirs? What happens after they reach out? The site should make those answers easy to find on a phone, especially for someone comparing a few contractors.
A landscape or hardscape website needs more than a gallery of attractive photos. We connect real projects to the services they demonstrate. Patio installation, retaining walls, outdoor kitchens, and landscape construction can need different explanations. We organize that evidence around your actual services rather than adding pages for work you do not want.
The homepage introduces the company. Service pages explain the work in more detail, and project stories show what it looks like in practice. We connect those pages so a visitor can move from an example to the service behind it, then to a call or estimate request. Search engines can follow those links too. If you want a DIY checklist for the Google Business Profile that sits next to that site, Blue Collar Techy keeps a free guide on Google Business Profile optimization for contractors.
A redesign should account for existing URLs, search traffic, and working contact paths. We review the pages worth keeping and map changed addresses to relevant destinations. The launch check includes crawlability, canonical URLs, the sitemap, mobile layouts, forms, and tracking. Changing the look should not mean forgetting how customers already find you. Google's own guidance on creating a Google Business Profile is still the baseline for the map listing that should match the site.
A button that looks good is only the beginning. We check where forms go, whether phone links work, and how the business will recognize the source of an inquiry. We also look at the next step the customer sees after submitting a request. Your office needs enough information to respond and move the conversation toward a real job. Speed matters after the click: Blue Collar Techy's missed-calls and speed-to-lead guide covers what happens when nobody answers.
Starting at free with Growth. Three website options: (1) Website free with our Growth package — the build is included when you are on Growth Engine. (2) Starter site: $2,500, site only. (3) Pro: $4,500, site only, fully SEO optimized, 30–40 pages. Exact scope for Starter (improve vs rebuild, which service and town pages, content and photography) is confirmed after we review your current site. For what Growth Engine includes month to month, see the Growth Engine plan on our services page.
If you leave, you keep the site, the domain, and the accounts. Domain registrar, hosting, analytics, ad accounts, and the CMS login stay in your name (or under access you control). We will not hold a contractor website hostage. That is Nick's real stance after watching owners get stuck when an agency controlled the only copy of their site.
Client results on this page use the same approved homepage percentages with industry labels — no invented stats and no new client names. Recent page-one search phrase lifts include +707% for a landscape company, +378% for a hardscape company, +150% and +90% for landscape companies, +74% for a moving company, and +54% for an HVAC company (May–Oct 2026 windows on the homepage). A website is one part of that system alongside search, trust, and follow-up — not a promise that design alone produces those numbers.
See the work in context
Our published client story follows the role of a clearer website, stronger search visibility, and better operations in the company’s growth. It puts the marketing work in context alongside the changes inside the business.
We start by reviewing what you already have. Some sites need clearer service pages, stronger project proof, or a better contact path. Others need a rebuild. The recommendation should follow the problems we find and the access available to make changes.
We need accurate service and service-area information, access to the existing website where relevant, and real photos and project details. We identify those needs at the start so the content reflects your business and the work you actually perform.
A website needs sound technical foundations and useful content at launch. Ongoing SEO is continued work on visibility, content, local signals, and measurement. We clarify the website scope and any ongoing marketing work in the proposal. For a plain-English look at contractor SEO rates, see Blue Collar Techy's how much does SEO cost guide.
Starting at free with Growth. Website free with our Growth package (Growth Engine); Starter site: $2,500 site only; Pro: $4,500 site only, fully SEO optimized, 30–40 pages. Starter scope still depends on the existing site, services and locations, content, and photography — we review that before locking the build plan. Current Growth package details are on our services page.
Yes. Clients keep their website, domain, and accounts if they leave. We set those up so you are not locked out of your own lead path. That ownership rule is non-negotiable for us.
At minimum: clear services, where you work, real job photos, a clickable phone number on mobile, and a form or booking path that notifies a human. If you are still deciding whether you need a site yet, start with that checklist — then we can tighten the conversion path when you are ready to hire it out.
If this is the weak spot in your lead system, we can clean it up without pretending one service fixes the whole business.