We build SEO and AI-search readiness around real contractor demand: service pages, location signals, internal linking, schema, content, citations, and the proof search engines need to understand the business.
Generic SEO does not work well for contractors. The site needs clear service evidence, location relevance, proof, and enough structure for Google and AI tools to understand what to recommend.
What the work involves
A hardscape company that wants more patio installations needs a different search plan from a lawn care company filling a maintenance route. We start with the work you want, the towns you can serve, and the capacity you have. That gives us a reason for every page we build and every search topic we pursue.
We check whether important pages can be crawled and indexed, whether old addresses redirect correctly, and whether Google is choosing the intended page. Search Console helps separate an indexing problem from a page that is indexed but rarely ranks. Titles, internal links, sitemap entries, and accurate structured data support that foundation.
Our Core 30 planning method maps verified services into category pages, service pages, company information, and supporting local proof. The name is a structure, not a promise to publish exactly 30 pages. We preserve useful existing URLs and give each planned page a clear purpose, source facts, proof requirements, and relevant internal links.
A patio page should explain the work, show actual projects, describe the process, and answer the questions customers ask before requesting an estimate. We use your project photos, service details, and experience to build useful pages. Location coverage needs to reflect where you actually work and what you can show from those areas.
Your profile and website should tell the same story about your services and business. We look at categories, service information, reviews, photos, citations, and the path from the profile to the right page. A homeowner should be able to move from finding you to understanding your work without having to piece everything together.
We look at non-brand searches, the pages earning impressions, useful rankings, and tracked calls and forms. More impressions alone do not tell you whether the right jobs are coming in. The next round of work should follow what the search and lead data reveal, including pages that are getting attention but failing to turn it into inquiries.
See the work in context
Our published client story follows the role of a clearer website, stronger search visibility, and better operations in the company’s growth. It puts the marketing work in context alongside the changes inside the business.
It depends on your starting point, competition, and the work needed. Technical improvements can be made quickly, but Google still needs to crawl and evaluate the pages. We establish a baseline and review progress over time instead of promising a ranking by a fixed date.
Only where a page can help the customer. A useful service-area page can explain local work, relevant projects, and service details. Repeating the same page with a different town name gives visitors little reason to choose you.
We improve the information search systems can understand about your company: clear services, accurate business details, supporting evidence, and accessible content. We cannot guarantee that ChatGPT, Google, or another system will recommend a particular business.
Start with your average job value, gross margin, close rate, and capacity. Our SEO break-even calculator helps turn those assumptions into a planning conversation. It is an estimate, not a prediction of leads or revenue.
If this is the weak spot in your lead system, we can clean it up without pretending one service fixes the whole business.