We manage paid campaigns for contractors across Local Service Ads, Meta, and Google Ads when the offer, market, and follow-up path are ready for paid traffic.
Ads fail when the offer, landing page, tracking, intake, and follow-up are disconnected. The platform gets blamed, but the system was never complete.
What the work involves
A campaign needs more direction than “we need leads.” We define the service, the customer, the area, and the reason to act. A seasonal hardscape offer needs a different message from a year-round service campaign. Your project capacity and the work you want to sell shape the plan before money goes into traffic.
Google search campaigns can reach people looking for a service, while Facebook and Instagram can put a project or seasonal offer in front of potential customers. Local Services Ads may also fit eligible businesses. We assess the offer, market, existing demand, and lead-handling process before recommending where to start.
The ad, form, and landing page should describe the same offer. We review the questions a prospect needs answered and the information your office needs to qualify the job. Real project photos and clear service-area information help set expectations. A customer should not click through and wonder whether they reached the right business.
We confirm account access, the approved budget, the destination for leads, and the people receiving notifications. We test the lead path and review tracking so a page visit does not get confused with an actual inquiry. For Meta campaigns, our usual setup uses partner access to client-owned business assets, keeping ownership clear.
Low-cost form submissions are not automatically good business. We separate inquiries, qualified opportunities, estimate appointments, and sold jobs where the information is available. Feedback about wrong services, distant jobs, unreachable contacts, and useful estimates helps us decide what to change in the offer, targeting, or follow-up.
See the work in context
Our published Wyoming case study follows a contractor’s winter offer and the campaign behind more than $500K in booked work. It shows how the offer and follow-up fit together; the result belongs to that business and campaign.
That depends on what you sell, your market, the offer, and how inquiries will be handled. We recommend a starting point after reviewing those details. Running every platform at once is not a requirement for a useful campaign.
They are separate costs to clarify in the proposal. The platform budget pays for advertising, while management covers the agreed campaign work. We confirm the budget and scope before launch rather than leaving you to infer the total from a headline price.
No fixed result applies to every contractor. Market demand, offer strength, budget, seasonality, and sales follow-up all affect the outcome. We use reporting and real lead feedback to make decisions, and keep case-study results in the context of the specific campaign.
Yes, subject to access and account condition. We review the assets, billing, campaign history, tracking, and lead destination before proposing changes. Where possible, we work in client-owned accounts so the business retains its assets and history.
If this is the weak spot in your lead system, we can clean it up without pretending one service fixes the whole business.